Brief: Your Daily Drive is a personalized audio feed that blends music, short-form podcasts and news in one place for the perfect commute experience.
Challenge: Extending the use of Your Daily Drive in the car, whether for city breaks, trips or short distances.
Insight: We all have strange tastes and many times we feel that few people would agree with us.
Solution: Connecting people who are listening to the same content at the very same time during their trips with Your Daily Drive.
Creative Team:
Asia Reino (Art)
Beatriz Calvo M. (Copy)
This project was crafted as part of the Masters in Creative Advertising at ZinkProject
