i-Kare approached me at the very inception of their business with little more than a visual identity — and a mission to enhance quality of life for seniors through holistic home-based caregiving support.
I first worked with them to understand their business goals and how they were different from existing (and very popular) services in the caregiving market.
From there, I developed a brand strategy and brand voice that they could use throughout their marketing and communications, crafted their website copy and brochure copy, and researched a list of SEO keywords to guide their content marketing efforts.
The website was built by Fugue Media.
Services page
The i-Kare team wanted a clean, clutter-free website to reflect the simplicity of their membership programme.
Clients get their own relationship manager who will arrange for nursing care, medical equipment, transportation, and other logistics - thereby making caregiving at home easier and more rewarding.
