About
Carlist.my, Malaysia's No.1 Car Site, is a platform to connect Car Dealers and potential Car Buyers. As transaction of cars begin to build up towards the festive season, we have planned, research, tested and launched a 1st in the market, Response Management System.
Problem Statement
Car sellers are facing the time-consuming task of individually typing all the information they hope will help them sell their cars while receiving little to no feedback on the performance of those ads.
Solution
Creating a Response Management System, ensuring that car sellers advertise, monitor and manage their ads better, faster and smarter. Making selling cars online what it should be – Rapid, Mobile, Smart
The Process
Research
User Research
User Interview Questions
- How many cars do you have in your dealership?
- What is the usual process like when you get an interested car buyer to when the deal is completed?
- Are you familiar with technology?
- Which platforms do you use to list/advertise your car?
- What are the problems you face when trying to list/advertise your car?
- Would you be willing to hire someone to do it for you?
User Pain Points
- Not tech-savvy
- Need to be in the office, in front of a computer, to upload new listing
- Hassle in transferring photos taken to computer and matching it to car information
- Hassle in matching & uploading hardcopy, paper form of car information to system
- Does not know how well/bad a car listing/advertisement is doing
- Does not get any leads
- Needs help with bulk uploading of listings/advertisements
Competitor Analysis
Analyze
Card Sorting
Card sorting is used here to estimate the number of pages needed for each section / feature
Information Architecture
Design
Wireframes
Mock
Mobile-first approach is used as car dealers are usually busy on-site trying to strike a deal, not in the office in front of a computer. It will be easier for them to create, manage and view their listings on a mobile phone.
These are the pages for the creation of a listing. All these steps requires only minimal text input from the creator. The database used, is able to quickly determine exactly what car the creator is trying to select. They will also be able to quickly snap the required photos using their mobile phones (with suggestions of angles that perform best), upload and publish the listing.
We've also updated the Price section to help car dealers in determining the best price for their listing so that is it profitable and yet also able to attract buyers.
In the design language as shown in these screens, we are using colours to associate with an action. So whenever user sees the colour green (and sometimes with coin symbol & number), it means this feature will require Credits.
Dark blue buttons are primary action buttons, gray buttons are actionable buttons while light blue texts are links
Test
Internal Testing
Internal staff are tasked with testing the system out. Whoever finds a bug or have any difficulties while using the design gets a prize (based on fastest person to report or person with the most bug reports)
Beta Testing
Car dealers are invited to try the newly launched design and participate in contests (who is the fastest to upload a car listing) to win prizes. This proves how easy and fast it is to use the system.
Feedback or new ideas to improve the system was also gathered.
