Project — Food Retail Branding
Client — Manchester Central
Brief
Manchester Central, one of the UK's leading events space, approached to devise a system for five new food concepts for their hospitality offer. The outlets covered and grab & go, coffee plus street-food inspired burrito, pizza and grilled cheese.
Outcome
We partnered with NewForm on a material-first approach, devising the core structure of each outlet within a strict set of requirements (such as assembly time, storage and flexibility of the footprint).
The result was the fabrication of over fifty large format panels, each bespoke in design and finish, that could be interlocked into a skeleton frame to create multiple configurations based on event type and outlet theme.
With the core principal of flexibility in mind we created mosaics of simplistic geometric patterns applied through varying material types to add personality each food stand, whilst ensuring they felt holistic and part of the broader Manchester Central family.
