The 2013 Scion FR-S. The concept was not to simply capture images of the sports car, but to create a personality for the vehicle. The "Hot Lava" color was chosen as the foundation of its "attitude." Ambient lighting was used to illuminate most of the scene. The photographs are treated as art pieces which highlight the aesthetics of the FR-S.
A 60-second HD Video was also created to enhance the promotion.
A special "Thank You" to the staff of Coggin Toyota at the Avenues
for their courtesy and support.
2.0 Liter | 4-Cylinder Engine
6-Speed Transmission
Rear-Wheel Drive
200 Horsepower at 7,000RPMs.
60-Second Commercial.
Captured with the Canon 5D Mark II.