SF Station Halloween Poster and Digital Banner Marketing Campaign
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Created for an annual promotional campaign marketing SF Station's Halloween Party Guide that highlights all of the best parties happening on the week of October 31st in San Francisco.
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For 2019's Halloween party guide we wanted to continue highlighting the goofy nature of the holiday by showing fun, playful and maybe a bit odd costumed adults having fun at a party. The incredibly talented artists Jay Howell was tasked with creating the artwork that would incorporate a dense group of characters surrounding or holding up the main "Halloween Guide" text.
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The final artwork was printed as a 11x17 poster distributed throughout San Francisco as well as digital banners published online seen by hundreds of thousands of website visitors on SF Station.
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Creative Director: Chris Ellis
Illustrator: Jay Howell http://jayhowellart.blogspot.com/
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