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    Instore poster made for NAPA Autoparts
It takes more than parts and tools to fix a car.
That's why the experts at NAPA Auto Parts are there.

Our client, NAPA Auto Parts, offers DIYers over 350,000 tools, parts and accessories.
They distinguish themselves from the competition by being the best place to get expert DIY advice and tips
on choosing the right tools or parts for any car project.
Position the experts at NAPA Auto Parts as the reference for male DIYers and amateur mechanics
and show NAPA's Know How with an in-store poster.
Showcase the vest expertise and knowledge of NAPA's experts by depicting their head as a toolbox crammed with parts and tools. The tagline suggest that every successful car project starts with a little NAPA Know How.
Client: NAPA Autoparts
Marketing Director: Danielle Tardif
Agency: BCP
VP and creative Director: Étienne Bastien
Co-Creative director: Jonathan Rouxel
AD: Nicolas Baillargeon
CW: Mariève Guertin, Dom Bulmer
Photograph : Martin Flamand
Post Production : Visual Box
Account Director: Yanick Nadeau
Account Manager : Annie Robert
Agency Producer : Frédérique Bissonnet