Untangle the complex nature of data technologies and let people discover what their ideal data world looks like
CLEVER°FRANKE was approached in 2019 by the cultural city lab RAUM to help curate an event that engages people with data on several mediums. We devised a concept of ‘circus show’ which created a deeper understanding of the role that data plays in everyday life, while letting people discover how data could improve city living.
Our circus concept inspired many artists, as well as the event campaign. Cirque du Data offered installations, data visualizations and a theatrical show that intrigued visitors and gave them new perspectives on data.
C°F created Cirque du Data in coproduction with RAUM.
LEIDSCHE RIJN
The Leidsche Rijn project is currently the biggest construction site in the Netherlands. By 2025, 33.000 houses will be built to accommodate 100.000 new residents. With so many people moving into a new area the chances abound for exciting innovations.
We decided to transform Leidsche Rijn into a data laboratory where people could experience it through extraordinary interactions with data and discover how they would like their city to evolve through data technologies.
The photos are taken by V.M. Lansink, V.M and D.C. Goosen, part of Het Utrechts Archief collection.
OVERVIEW
These are the campaign promotion materials created together with Steffie Padmos. With the aim to let people understand each other better, Steffie created a visual language that represents the diversity of the neighborhood that the data reveals with a circus-like feel.
Trailer
AIML
Together with Ibo Ibelings and Jelle Reith, we created AIML. Combining AI (artificial intelligence) with ML (machine learning), AIML gauges people’s mood in a specific neighborhood.
This ‘data beast’ captures your data and expresses your sentiments by means of drawing, while letting you discover how AI and machine learning techniques can be harnessed to gain insight into people’s emotions and shape the future of city living in a positive way.
Visitors can uncover more details about how Aiml is feeling through aimlmonitor.com. They can follow how she experiences the mood of her environment, what she sees and how she assesses different messages and visitors. Besides that visitors will find background information about the way Aiml uses AI and ML techniques to come to her conclusions.
BIG DATA SHOW
The participants gathered in a circus tent to enjoy a theatrical interpretation of datafication and gained creative perspectives on data technologies. The Show playfully explored the interactions with data to let people express their wishes and concerns.
Directed by Luca Stappers, The Show brought together data jugglers, binary clowns, a large human cannonball, AI fortune teller and a circus creature AIML to create new interactions with data. Both delighted and intrigued, the visitors were left curious to explore the boundless possibilities of data technologies.
DATA EXPOSED
Data Exposed harnessed public data about Leidsche Rijn (the host neighborhood of the entire Cirque du Data event) to create inspiring data visualizations that sparked the interest of residents in data. Information designer Karin Schwandt delved into the data collected by the municipality to tell the stories of Leidsche Rijn residents and highlight how they differ from or resemble the rest of Utrecht residents.
Illustrator Steffie Padmos enriched the visualizations by incorporating the visual language of Cirque du Data.
SMART MARKET
We supervised Sensor Lab to create a mini exposition as part of its ‘Demystifying the Smart City’ research program. This exposition aimed to give visitors knowledge, inspiration and curiosity to discover what more possibilities smart technologies could offer to improve our lives.
The exposition brought together various creative solutions to empower citizens in the Smart City, while letting them explore a number of sensors, scattered in Utrecht.
SMART MARKET
We supervised Sensor Lab to create a mini exposition as part of its ‘Demystifying the Smart City’ research program. This exposition aimed to give visitors knowledge, inspiration and curiosity to discover what more possibilities smart technologies could offer to improve our lives.
The exposition brought together various creative solutions to empower citizens in the Smart City, while letting them explore a number of sensors, scattered in Utrecht.
DOCUMENTARY ABOUT DATA & THE CITY
This documentary by IJsbrand van Veelen & Studio New West shows how different designers showcase the role data has or could have in our society. The city lab RAUM, in the neighbourhood of Leidsche Rijn in Utrecht, the Netherlands, is used by these designers as a playground to test their solutions.
FULL CASE
→ View full case here: https://www.cleverfranke.com/work/cirque-du-data
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