A longtime resident of New York, Samantha Levine earned her bachelor’s degree in elementary education from Brooklyn College, also minoring in art. Samantha Levine maintains a deep interest in the various topics and trends that impact local entrepreneurism.
In February of 2021, the New York Times reported a significant increase in people transforming their hobbies into businesses over the past year. For example, Yelp might have reported 100,000 business closures during the first eight months of 2020, but it also reported a 10 percent increase in new businesses that sell desserts. To better illustrate this trend, The New York Times produced examples such as Ann Taylor creative director Dan Pelosi who has recently reinvented himself as a cooking guru with a merchandise line called This Too Shall Pasta.
Because it is extremely risky to start a new business, it is important to ensure that passion for a hobby doesn’t obscure sound business judgement. Wise aspiring business owners will vet their ideas impartially and test operations on a small scale first. They will also treat a hobby-based business the same as any other, producing a viable business plan and building a marketable brand.
In February of 2021, the New York Times reported a significant increase in people transforming their hobbies into businesses over the past year. For example, Yelp might have reported 100,000 business closures during the first eight months of 2020, but it also reported a 10 percent increase in new businesses that sell desserts. To better illustrate this trend, The New York Times produced examples such as Ann Taylor creative director Dan Pelosi who has recently reinvented himself as a cooking guru with a merchandise line called This Too Shall Pasta.
Because it is extremely risky to start a new business, it is important to ensure that passion for a hobby doesn’t obscure sound business judgement. Wise aspiring business owners will vet their ideas impartially and test operations on a small scale first. They will also treat a hobby-based business the same as any other, producing a viable business plan and building a marketable brand.
