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Roberto wine - Branding Identity



About
Roberto is winery and champagne medium-sized company based Haiti in since 1891, Roberto Inc. leads by Roberto Family's. Roberto is not only a company it's part of the Haitian culture patrimony. It's identified the Haitian culture since 1999 in other country awards that's why it's called Fr" Le patrimoine Haitien " En "Haitian's patrimony ". Later this tagline was add to the company and started with a new perspective,Haiti's Ambassador. To represent how good is this the tropical's island in the Caribbean. 
Because Haiti's face was destroyed by the political trouble. To bring Haiti on the map of the world class winery and champagne Roberto start target the other market to provide the tropical flavor. 
Roberto made history in Haiti and makes Haitian proud.


Needs
For the 130 years of the company they want to bring a new flavor to their customers. They add two products in the line. The main purpose is to create a relevant design to communicate the brand values and story and connect the brand with the new generation of Haiti.





A collection of images from the farm to the factory. We use all of these to bring ideas and inspiration that can help us to give a clear meaning to the visual identity of the brand and the product.






To communicate the history and the value of the brand we use vintage style why? because
it symbolizes the time that something of quality was produced.






Typography
Color Palette
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we use two-color dark green and Beige
in color Psychology, green is a color that highly connected to the nature, fertility, and generosity.
Beige is a popular color in home decoration and interior design it reflects proximity between human and surrounding elements, it matches very well with other colors and it's can give different meanings and aspects depending on where it's used.
 




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Roberto wine - Branding Identity
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Roberto wine - Branding Identity

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