PSA campaign as an extension of the “Proud Sponsor of the American Mind” positioning and brand identity.
The work includes TV, radio, print and online advertising.
This was a two-day shoot all on location in Detroit, using local talent.
Director: Tim Brown (tabrown.co.uk)
DOP: Jackson Hunt
Producer: Shannon Cragin
Edit: Kane Platt (Hooligan)
Production Co.: 1st Ave Machine
Post producer: Topper Anton
Agency: Campbell Ewald