Knitido＋ is a Pilates specialized “five-fingered” socks brand created hand in hand by the industry’s pioneering and leading company Knitido, and a 20 year-long renowned leg-wear designer Emiko Ishii. We handled the whole process as the development adviser, tackling the project from launching the brand to generating the brand statement, as well as creating the brand logo, packaging design and launching the brand website.
We administrated the brand’s logo designing and its statement development simultaneously, defining the outline of the whole brand. In the weekly meetings, we discussed about pilates and the manufacturing development, together with explanations about the the branding strategy itself. We worked on establishing the project within mutual understanding with the client company.
Creative Direction: Katsunori Nishi
Art Direction: Yu Yamanoha
Graphic Design: Yuki Fujiwara