Whole Wellness by Carla is founded by a wellness coach dedicating to help women who are dealing with autoimmune or chronic diseases to embrace a major joyful and balanced life. Whole Wellness by Carla needed a brand identity, creative direction, and a website experience that encouraged originality and the necessity to embrace inclusiveness. The brand experience takes inspiration from women's feminine diversity theme, the beauty of imperfections, and the joy of self-love.