Background:

NASA Television has served many important roles for the agency since its inception. It continues to be the primary mouthpiece of the agency during live operations and special events. It also serves as our primary way to share high quality visuals with media outlets. This visual identity draws on recognized elements, such as NASA logos and color-ways, it pulls from our vast library of mission imagery and presents these in a clean, adaptable, visuals-first manner. This visual identity was built in collaboration with teams focused on the next website design.

Challenge:

The underlying goal was to ensure that a viewer of any NASA content, regardless of the directorate, center or program that generates it, recognize it as a part of the NASA brand. The goal of this initiative was to establish a clear, consistent and unique visual identity for NASA Television as a television network. It may be helpful to think of the NASA TV Network as the visuals that surround pre-produced programs and customized live events.

Approach:

The recommendations in this guide were not meant to replace the visual identity of specific programs but rather the development of this NASA TV branding is to be used for everything that airs above and between individual programs. This branding also offers a live event graphics package that is meant to be used for any NASA live event that does not require a custom graphics package. General NASA live broadcasts are the core of what NASA broadcasts and include but are not limited to: Town Halls, Hearings, special announcements, one-off ceremonies, and ISS downlinks. The assets and recommendations made in this guide are designed to be used for any NASA TV ‘network’ level material.