Pacific Calm is a Health Club & Spa.  It is a lifestyle gym, which offers exercise classes, yoga and has a full service spa.  The target audience is mostly women with a focus on making them stronger, calmer and less stressed.  They are located in the Pacific West coast of the United States and want to work that into the logo, with an emphasis on water and something simple.  They have a spa shop as well and want the logo to feature on products.

I took on board the brief and created a logo that best reflected Pacific Calm's identity.  I created the logo mark of a lotus flower gently meeting the water.  I kept the colour palette calming blues to reflect water and stability.  I further created merchandise that Pacific Calm can utilise in their operations.  I have designed spa products where the logo can be used and associated with Pacific Calm.  I have also designed other merchandise as well as further print and digital assets.

Below is the final brand video presentation for Pacific Calm.