NEVER STOP
Sometimes the most challenging thing you can do is climbing a mountain.
Or running a marathon. Or exploring the outdoors.
Other times, the most challenging thing you can do is climbing the chain of command.
Marching for your rights. Sitting-in to move forward.
Now more than ever, equality seems to be the toughest challenge.
A challenge that we will never stop making ours.
Or running a marathon. Or exploring the outdoors.
Other times, the most challenging thing you can do is climbing the chain of command.
Marching for your rights. Sitting-in to move forward.
Now more than ever, equality seems to be the toughest challenge.
A challenge that we will never stop making ours.
We worked on an articulated video strategy, with the ambition of bringing
to life all those values that have always been part of The North Face's DNA.
to life all those values that have always been part of The North Face's DNA.
NEVER STOP MOVING MOUNTAINS
starring MIRAMAR MHUD
starring MIRAMAR MHUD
NEVER STOP REACHING HIGHER
starring ASHIMA SHIRAISHI
starring ASHIMA SHIRAISHI
NEVER STOP ASKING WHY
starring STEPHANIE CASE
starring STEPHANIE CASE
NEVER STOP BEING DIFFERENT
starring SHE RUNS IT!
starring SHE RUNS IT!
CREDITS
C41, creative production company
Nico Carrassi, creative director
Alice Garbelli, executive producer
Luca A. Caizzi & Vu Tran, photographers
Nico Carrassi, creative director
Alice Garbelli, executive producer
Luca A. Caizzi & Vu Tran, photographers
Marco Viganò, Jared Malick Royal & Hiba Nabulsii, directors
Gianluca Oliva & Peter Longno, DOPs
Gianluca Oliva & Peter Longno, DOPs
Jess Glynne, voice over
Aurora Zaltieri, stylist
Margherita Freyrie, editor
Smider Noise, music & sound design
Daniel Pallucca, color grading
Zoom Film, service Portugal
Luigi Rossi, service US
Aurora Zaltieri, stylist
Margherita Freyrie, editor
Smider Noise, music & sound design
Daniel Pallucca, color grading
Zoom Film, service Portugal
Luigi Rossi, service US
