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Never Stop
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NEVER STOP

Sometimes the most challenging thing you can do is climbing a mountain. 
Or running a marathon. Or exploring the outdoors.
Other times, 
the most challenging thing you can do 
is climbing the chain of command.
Marching for your rights. Sitting-in to move forward.
Now more than ever, equality seems to be the toughest challenge. 

A challenge that we will never stop making ours.

For the launch of the SS21 women’s collection, The North Face and C41 have created
a manifesto in the name of empowerment, which wants to be an invitation not to stop
for all those brave women who are paving the way by example 
for a more equal future.



We worked on an articulated video strategy, with the ambition to bring to life
all those values that have always been part of The North Face's DNA.
 

NEVER STOP MOVING MOUNTAINS
starring MIRAMAR MHUD
 

NEVER STOP REACHING HIGHER
starring ASHIMA SHIRAISHI 
​​​​​​​


NEVER STOP ASKING WHY
starring STEPHANIE CASE


NEVER STOP BEING DIFFERENT
starring SHE RUNS IT!



CREDITS
C41, creative production company
Nico Carrassi, creative director
Alice Garbelli, executive producer

Luca A. Caizzi & Vu Tran, photographers
Marco Viganò, Jared Malick Royal & Hiba Nabulsii, directors
Gianluca Oliva & Peter Longno, DOPs
Jess Glynne, voice over
Aurora Zaltieri, stylist
Margherita Freyrie, editor
Smider Noise, music & sound design
Daniel Pallucca, color grading
Zoom Film, service Portugal
Luigi Rossi, service US

Never Stop
406
8.1k
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Published:

Never Stop

C41 took The North Face's goals and turned them into a campaign that lives through the voices and stories of four brave women who are fighting fo Read More
406
8.1k
23
Published: