Juba is primarily positioned as a place where people quickly come for a refreshing drink and tasty bite. The task was to design a modern style for the brand and help to enter the market, as well as enhancing user's loyalty to the product. Concept: 

A fun sounding word like juba has its significance in its letters and it's syllables. We used the the letter J as its primary facet and formed a drinking cup signifying something to drink.