Description: All-embracing branding project – with naming, logo design, corporate ID, labeling, signage & packaging – for a café at Glyfada, Greece.
Strategy: The brand development aligned with the architecture, which simulates the atmosphere of the London Underground: The next station is Glyfada. Exit to ….
Naming: The British norms imposed over our team and gave birth to the brand name NORM, which is not only short and euphonic but sharp and majestic as well.
Logo Design: The design of the logotype implemented with a clear typography, with its characters vertebrate connected, the wagons of a train alike, which afterwards move on the rails.  
Corporate ID: Brand’s visual identity integrated with a robust British blue and found itself in balance with the friendly tagline COFFEE HOUSE.  
Outdoor Labeling, Indoor Signage & Packaging: A London air breaths upon the full spectrum of the brand’s applications, communicating the message "let’s make your day eNORMously good".

CREDITS
Architecture & Design by Gagos architecture & design
Photos by: Dimitris Spyrou Pentaprism photography
Logo design inspiration
NORM coffee house
Published:

NORM coffee house

Description: All-embracing branding project – with naming, logo design, corporate ID, labeling, signage & packaging – for a café at Glyfada, Gree Read More

Published: