Ask: Create a big idea and build a campaign with multiple tactics to support it.
Brand: Seek Discomfort (seekdiscomfort.com)
Seek discomfort is a clothing brand whose goal is to be a daily reminder that the best things in life are outside your comfort zone.
Role: Art direction and copywriting
This is a student work project and the design, copy, and messaging is in no way connected to, reflects, or endorsed by the brand.
