Savvy Creative - Own branding & portfolio.
Savvy Creative is my freelancing photography and graphic design business.
Aims & Objectives
- To offer a high quality of graphic design, photography and art work to clients
- To be approachable and friendly
- To encourage thought and change
- To be sustainable – aiming to tailor work to businesses who are also
sustainable, and
sustainable, and
- To be portable.
My branding is simplistic. My logo merges old-fashioned and modern aesthetics - the old style of a scroll and serif font juxtaposed with the simple modern line-art. This was created to be versatile to be used as a watermark, stamp and general logo.
My portfolio had to display both sides of my work, as well as my art. I displayed this literally by creating a book that displays graphic design one direction, and photography & art as it flicks through the opposite direction.
