pora

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We proudly present our amazing project. PORA is a new brand that produces and sells professional cycling apparel. The brand focuses on excellent quality. Their products are made in Europe using Italian materials.

art&chips team was responsible for the brand name and logo, apparel design and photo session concept.

Inspiration for the logo was: the bicycle wheel / the compass / the star / the flash / the spark of passion. Colors are inspired by nature: especially forest / fog / lakes.

The design is simple, soft, and soothing. You can lose yourself in your passion while wearing beautiful and comfy #pora_cc