Project: PolyU Building and Real Estate undergraduate degree application call-for-action
In Hong Kong, BRE have been seen as alternative since long gone. While facing lower application rate, BRE would like to clarify and rebuild faculty image via series of advertising.
The brief is to illustrate the future of studying BRE and showing strong bonds with the industry. To stand out from their previous faculty promotion, in stead of photography, only graphic is used on the design to maximise imagination and create a new mood for the faculty.
We picked essential tools of BRE to create the key visual, where each of them represent different professions under BRE, such as management, surveying and engineering.
Social Media Promotion
Recreate Hong Kong memes to catch youth's eyes.
