Macalester College Playing Cards
Client: Macalester College
Role: Art direction, design
Year: 2018
Project: Macalester College came to me to design a special deck of playing cards for the launch of the Macalester Moment Campaign in October 2018. This project had a two week design and approval timeline.
The project brief required that the cards reflect the fives focus areas of the campaign: Entrepreneurship, Careers, Financial Aid, Student/Faculty Research, and Faculty Support. Each suit represents one of the campaign focus areas.
Spades: Entrepreneurship and Careers
Hearts: Financial Aid
Diamonds: Student/Faculty Research
Clubs: Faculty Support
Joker: The Campus Squirrel
The design of the back of the cards utilizes the Macalester Paisley I designed for the college several years back.