Saigon Noodle Bar
Saigon is a Vietnamese restaurant in Buenos Aires. After being in the business for 4 years and having 3 venues, they felt it was the time to do a rebranding and choose us to do it. We were in charge of redesigning the logo, menu, merch, packaging and social media communications.
Their first venue opened in 2016 in El Mercado de San Telmo, an iconic neighborhood with classic architecture. 
We were inspired by Argentinian traditional signage, as well as Vietnamese. The logo was drawn by hand imitating the sign painted storefronts in Vietnam, and the menu was inspired by the rustic menues traditionally used in "bodegones" in Buenos Aires.


Credits:
Creative Director: Martina Galarza 
Lettering: Rob Alba - Martina Galarza 
Illustration: Martina Galarza 
Pattern design: Rob Alba
Photography:  Magalí Polverino 
Community management: Agustina Fumiere
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Saigon Noodle Bar
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