I came across a design challenge which was to redesign one of the web pages of an apparel designer company based in Quebec. The challenge was to redesign the webpage keeping in mind that the majority users are 45+ year old women who are interested in custom apparels.

The above image is that of the design I suggested. Below is a description of the reason for my design choices or my thought process behind making certain choices. 

Since, the challenge was time constrained, I had to brainstorm ways to create a design which enhanced user experience. 

Although before designing, I did draw some inspiration from some pretty well established e-commerce applications. Here is a wireframe I created before designing the page on Figma. 

                                                                 Thank you!