Albores Pastelería is a Madrid-based brand that creates high cuisine patisserie inspired in french cuisine.
The verbal and graphic proposal is based on the concept of "Albor", spanish word for sunrise. All products are created the same day they are delivered, so the sunrise hour is the hour that most represents the freshness of the products created.
The graphic system is treated by colors and solar rays illustration. The colors represent the contrast that is created during this morning hour, with a dark background and some warm lightning colors that announce the sun rising. The illustrations represent different ways witch we perceive sun rays.
The packaging gives the brand an elegant feel, communicating the high quality. The brand commitment of preparing each product with the best ingredients. Receive an Albore's dessert is a whole experience.
Photography: Taira Sedini & Fernanda Bingvignat
Food Styling and preparation: @thefoodfill