Pietro Santovetti's profile

Il Salmone

Pietro Santovetti
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branding editorial fake news newspaper print brand fakenews ILLUSTRATION pink
Il Salmone
Newspaper of counter-information
Giornale di contro-informazione

The Salmon is the only fish that uses all its energy to swim against the current, going up the rivers until the water source. Likewise, the salmon wants to be a counter-information header by insinuating the seed of doubt in the brain of the reader, who will find himself juggling between fake news and real news, thus becoming an active part in the research of information without being subjected passively.

Il Salmone è l’unico pesce che impiega tutte le sue energie per nuotare controcorrente risalendo i fiumi fino ad arrivare alla tanto agognata sorgente. Uguamente il Salmone vuole essere una testata di controinformazione insinuando il seme del dubbio nel cervello del lettore, che si ritroverà a destreggiarsi tra fake news e notizie reali, divenendo così parte attiva nella ricerca delle informazioni senza più subirle passivamente.

branding editorial fake news newspaper print brand fakenews ILLUSTRATION pink
branding editorial fake news newspaper print brand fakenews ILLUSTRATION pink
branding editorial fake news newspaper print brand fakenews ILLUSTRATION pink
branding editorial fake news newspaper print brand fakenews ILLUSTRATION pink
branding editorial fake news newspaper print brand fakenews ILLUSTRATION pink
Il Salmone
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Pietro Santovetti's profile

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Pietro Santovetti's profile
Italy

Il Salmone

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