We do enjoy building these 3D worlds. The Full Spectrum Attack  piece was the first time we’d used this approach, and the people at SLG Agency asked us to help them with one of their B2B clients with a similar creative.

We were sent over mood boards and a storyboard to work to, and as part of the brief had to build the world for the accompanying print assets. From there it was a case of James, our head of 3D, working out how to keep the folds running throughout the piece. It was not an easy task to make it look as elegant and simple as the final film did.