Taking it to the next level, or two
The Audi A6 Product Improvement was launched in Europe with a distinct TVC. As this was not a launch, our budget was limited, so we chose to adapt this campaign and create our own TVC edit, DM, Dealership and Press to tailor the message to the Australian market.
Rather than directly replicate the European campaign, in DM we added to it’s resonance by creating a two level emboss of the ‘pulse’.
Rather than directly replicate the European campaign, in DM we added to it’s resonance by creating a two level emboss of the ‘pulse’.
// 30 SECOND LAUNCH TVC
// AUDI A4 LAUNCH DPS
// LAUNCH DM WITH DUAL LEVEL EMBOSS
// CLOSE UP OF DUAL LEVEL EMBOSSING
// COMPLETE MAIL PACK
