A product marketing video for Healthy.io's
Digital Wound Management Solution (Minuteful for Wound)
Targeted at a specific audience, this video aims at decision makers in various health organizations, clinics and hospitals in the UK and the US.
I created a storyboard, graphic concept, designed the frames, animated, and edited the narration and music.
In the UK, over 2.2M people suffer from chronic wounds. The NHS (National Health Service) spends £5.3B on treating non-healing wounds, more than it spends on treating cancer (roughly £5B a year).
In the US, over 6.5M people suffer the same fate, costing over 25 billion dollars each year.
In the US, over 6.5M people suffer the same fate, costing over 25 billion dollars each year.
Aiming at a billion-dollars market, this product aspires to cut on medical expenses, as a solution for a single clinic, hospital or healthcare system. Chronic wound treatment expenses are caused by lengthy treatment times, and a limited number of patients a clinic can treat.
Getting a clear picture of how many patients are healing, and how many are stagnating - can help decision makers optimize the patient roster, getting better treatment and easing the load off wound nurses.
Using Minuteful for Wound shortens visit time significantly, enabling clinicians to treat more patients, giving each patient more attention, and a clear image of their wound trend (healing/worsening/stagnating).
Using Minuteful for Wound shortens visit time significantly, enabling clinicians to treat more patients, giving each patient more attention, and a clear image of their wound trend (healing/worsening/stagnating).
The service includes a mobile app (used by wound nurses), a desktop portal (used by doctors, and connected to the patient's EMR), and a physical kit containing stickers used for the video capture of the wound - using a smartphone camera.
Design process concept frames
images from the design process, left out of the final project
These designs were part of a more artistic, emotional take on the narrative,
describing the realities of a chronic wound patient's life, and the hardships that come with it.
Thank you for watching.
Let me know if you liked it, and feel free to ask me anything.
For more information, check out some of these articles:
https://emedicine.medscape.com/article/1298452-overview
https://www.aafp.org/afp/2020/0201/p159.html
Let me know if you liked it, and feel free to ask me anything.
For more information, check out some of these articles:
https://emedicine.medscape.com/article/1298452-overview
https://www.aafp.org/afp/2020/0201/p159.html
