Yulia Agafonova's profileDmitriy Saveliev's profile

Dry Art: not just a snack, but a masterpiece


Dry Art: not just a snack, but a masterpiece

Even if the pandemic hasn’t come to an end, the restrictions have become weaker. Again we can eat in some restaurants, spend time outside of our house and visit museums. It takes quite a long time to study the exposition deeply, so visitors usually get inspired tired and hungry, of course.

Dry Art is a brand of dried fruit — healthy snack for people who attend museums, festivals and cultural events, so they are deeply in art pf the world context to be sold on the stage.
Also these people treat their diet as art. It means that they care a lot about natural ingredients in it and convenient usage go package. The product presumed to be sold in cultural organisations as a snack. 

The graphic base of the project are world-wide known masterpieces transformed to minimalistic and simple forms. Transformed Bathing of a Red Horse by Russian famous artist Petrov-Vodkin has become a package for dried cranberries; Sunflowers by the Dutch painter Vincent van Gogh— for dried apricots and The Son of Man by the Belgian surrealist-painter René Magritte for the plums. The form is exaggerated to the clear consistency of a product. The same effect is achieved  due to transparency of the main image part: for customers to see what they eat.

The package is fully white for ecological reasons. It allows printing package in just one ink.



Art direction, packaging design: Yulia Agafonova
3D visualisation: Dmitriy Saveliev


Thank you :)


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Dry Art: not just a snack, but a masterpiece
Published:

Dry Art: not just a snack, but a masterpiece

Published: