BEYOND hard seltzer is a conceptual range of hard sparkling alcohol water produced with love and art. The range is available in 3 different flavors which are mango, strawberry and green pear.
The Ready-To-Drink (RTD) category, which includes hard seltzers, flavored alcohol beverages, and pre-mixed cocktails, has continued to meet consumer demand for convenience, new flavor innovation and premium products during the pandemic. As consumers increasingly look for healthier gender-neutral alternatives in products, it seems that hard seltzers are perfectly positioned to fill their needs. Packaged in cans, they are portable and recyclable, two trends that resonate with today's consumers. While their share growth is impressive, it is coming at the expense of established products such as wine, soda, and the aforementioned beer.
As a result, Studio Blackthorns wanted to create a new alcoholic brand that leads and inspires. They wanted to nurture this need to look beyond and "cross the borders". The packaging agency designed three different labels with an arty and disruptive contemporary aesthetic using very simple sleek and clean colored shapes. Mango product symbol is a simple cross with 4 different colors. Green pear symbol is 3 vertically aligned green, yellow, and red squares. Strawberry symbol is made up of nine isometric cubes aligned creating a well-organized matrix. All of the three cans are very distinctive and the use of colored shapes gives a bold and modern imagery of the BEYOND brand. More is less and less is better! Regarding the typography work, the name is written in an outline typeface which gives the brand this little something else not that common in this industry. Finally, the agency added the tagline “cross the borders, drink beyond” on the top of the label, like an invitation for drinking this post-modern beverages.
These cans have been designed by french creative agency Studio Blackthorns. This project is a part of its 366 Cans Challenge for the year 2020.
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Brand development and Identity by Studio Blackthorns.
366 cans Challenge website: 366canschallenge.com
