What happens when you take the iconic Pakistani bubblegum 'Ding Dong' and turn it in to a lifestyle brand? THIS.
On their website it says "It's scrumptious tutti-frutti and strawberry taste has captured the hearts of children all over the nation". But we all know why, this bubblegum was like crack because it tasted good for all of 2 mins and then the taste completely went, leaving you craving to have another one.
I went back and redrew the old logo, no refining it whatsoever. I then designed a collection of Ding Dong lifestyle products. From tshirts, to phone cases to purses, the possibilities are endless. I mean we see so many collabs nowadays why can't this Pakistani addictive savoury be a fashion statement?
One of the original ads for Ding Dong
