To kick off this design project, I was given 4 little pieces of information that I had to somehow incorporate into the design or lore of my brand: a rabbit, the crystal fluorite, the number 0348, and the letters H and R. Through some research, I found that fluorite is actually used as a flux in metal smelting in order to remove impurities and clean the alloys. Coincidentally, its crystal properties - listed on many websites for pagan/wiccan beliefs - state that it absorbs stress and negative energy. Additionally, rabbits are also prided in many cultures and religions for being able to reduce anxiety levels and are generally a symbol of serenity and tranquility. From this information I decided that a resort of some sort would be very fitting, and stringing together my letters H and R into Hot Resort gave me the inspiration for a resort based around the idea of hot springs. Deciding on the name Paladin's (in reference to the historical paladin, who were prided on valiantly defending peace and healing), I ultimately settled for a Hot Springs Spa and Resort settled in Buena Vista, CO, directly at the base of a nearby mountain range. While it played a lesser role, the 4 digit number (0348) was incorporated into the phone number.