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青团包装设计—金陵饭店sticky rice dumpling Packaging Design

金陵饭店—艾草糯团设计

初次入手青团这种产品设计,其实开始真的毫无头绪!!!这样的快消食品在我看来和大棚里的水果一般,已经不分季节。在我有限品尝过的青团里面,(其实就吃过一种)我觉得让我印象最深的是它本身的颜色,和口味!对于设计,我可能一点也没有记住!
When I first started with the product design of Qingtuan, I really didn't know what to do at first! ! ! In my opinion, this kind of fast-moving food is the same as the fruit in the greenhouse, regardless of the season. Among the youth groups that I have tasted limited, (in fact, I have eaten one) I think the color and taste that impressed me the most!
 I may not remember the design at all!

最近快消品做的多了一点,我似乎有了一些自己的看法,对于排版,就拿这个糯团来说,其实我们作为购买者,最想知道的就是它是卖什么的,什么口味,还有什么喃!!!保质期!似乎其他都不是很重要,尤其对于已经拥有品牌沉淀的商家来说。所以对于教学还是在公司兼职总监,我总是想用自己的阅读形式,用最简单的方式告诉别人。
Recently, FMCG has been made a little bit more, and I seem to have some opinions. Regarding typesetting, take this glutinous group as an example. In fact, as buyers, what we want to know most is what it sells and its taste. What else to mutter! ! ! Shelf life! It seems that nothing else is very important, especially for businesses that already have a brand. So for teaching or part-time director of the company, I always want to use my own reading format to tell others in the simplest way.



现在的社会太快了,还好我的客户不催稿,不然我也是做不下去的!糯团用水彩的感觉,其实还是在圆自己版画风格的梦,也是逼自己延续的懂了。水彩的效果木刻水印也可以制作出来,而且也能表达青团油油的质感。故此我希望一种形式,产生在我的脑海里!
The current society is too fast. Fortunately, my clients don’t call for papers, otherwise I can’t do it! The feeling that Nuo Tuan uses watercolor is actually fulfilling his dream of engraving style, and it is also forcing himself to continue to understand. The watercolor effect woodcut watermark can also be produced, and it can also express the texture of the green group. Therefore, I hope that a form will come into my mind!


我现在越发觉得设计师需要对自己的工作有些敬畏之心,其实在设计是没有好坏的,只有对错!
设计绝不是自嗨,而是自我表达。
I now feel more and more that designers need to be in awe of their work.
 In fact, there is no good or bad in design, only right and wrong!
Design is not about self-expression, but self-expression.






青团包装设计—金陵饭店sticky rice dumpling Packaging Design
Published:

青团包装设计—金陵饭店sticky rice dumpling Packaging Design

Published: