QUEENCAP
Fashion tech · User research · Brand strategy · Digital design
Shower cap
Protecting and enhancing the natural beauty of hair: a new concept of fashion accessory.
QueenCap was born from the idea of an entrepreneur to create an accessory to protect hair from humidity, transforming the traditional concept of the shower cap into a fashion accessory that combines fashion trends, technology in its treatments and sustainability in its fabrics. This project requires a 360Âș approach, so all our teams work together on it: Experience, Brand, Product and Digital.
Understand the needs of very different women towards their everyday hair care
Fashion design for a unique, comfortable and trendy accessory made with sustainable fabrics
Design of a solid brand with a strategic physical and digital deployment
