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The Sustainable Rice Family
​​​​​​​The Sustainable Rice Family characters 

A project made by Meshminds for SRP x UNEP to help people understand how rice can be an effective tool for Climate Change when you #ChooseSustainableRice.

The Family consists of Zo, Mo, Ko, and Jo. 
Each rice grain was carefully designed to embody the message of the campaign - the health and environmental benefits of sustainable rice farming.



MeshMinds collaborated with Metamo Industries to make 3D animations that bring each of the Sustainable Rice Family to life through Instagram filters.




You can join UNEP Goodwill Ambassadors, Antoinette Taus, Alex Rendell, and Louise Mabulo, together with farmer advocate, Cecilia Chavez in spreading the word and support sustainable rice production and consumption!
Thanks for watching!​​​​​​​

The Sustainable Rice Family
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The Sustainable Rice Family

91
1.5k
3
Published: