The design concept is based on fast-action movement. I want to make it look as if the rugby player is running through and the splats emphasizes the movement. The design is symmetrically balance because when you put a line on between the Nike logo and the slogan “Just Do It”, both slogan and logo will even out the design’s visual weight.

The famous diagonal Nike logo shows movement and it indicates a sports poster just by a glance. I achieve hierarchy by using contrasting colors and large scale of the player. The color red is purposely to indicate the spirit of a player when playing in sports. All of the elements are aligned at the center to achieve a bigger contrast and attract viewer attentions from afar. There are also grunge texture in the negative space to add more effect to the poster.