The Heart Brand LatAm take home ice cream portfolio suffered a full repositioning. Flavors where divided into sub-brands, new products were inserted in the portfolio and the consumer has gained a brand new shelf.
Taking advantage of having a branded refrigerator, we have brought a new perspective to this kind of packaging, instead of the same panel duplicated over the pack we have created a friendly story, inviting the consumer to the product in each panel.
3 Seleções is about mixing and discovering new tates. Every pack comes with 3 different indulgent flavors that can be combined with each other or eaten one by one depending on your mood.