Just
Client: Brasgroup
Location: Brazil
Industry: Pets
Industry: Pets
Agency: PSNDesign
3D modeling: Bruno Bruschi
Creative Designer: Priscylla Nunes, PSNDesign
About
JUST snack packaging, snacks for dogs and cats. These snacks are extremely healthy snacks, without preservatives, 100% natural.
Concept
Our campaign was to create a snack showing the real protagonist: proteins. The flavors produced were: chicken breast, chicken steak, duck steak, Himalayan cheese, chicken cubes and duck cubes. For Just packaging it was chosen to use the Stand-up Pouch style combined with a central window on the packaging to facilitate the visualization of dog snacks.
The printing was made in aluminum pouch to ensure that the product would maintain crispness, flavor and validity for a longer time, increasing the shelf-life of the products in the gondola. With small differences between each flavor but maintaining a common visual pattern across the Just line, the packaging follows a clean, elegant and modern creative line. It was essential to create a visual unit of the line so that the customer understands that it is the same product with variations in flavor.
For Just snack packages, the visual unit between the flavors will be the use of the protein board in the same position combined with the window and important information in the same places.
Our Work
Brand Design
Concept Development
Concept Development
Packaging Design
They are extremely healthy snacks, without preservatives, 100% natural. So our campaign was to create a snack showing the real protagonist: proteins. The flavors produced were: chicken breast, chicken steak, duck steak, Himalayan cheese, chicken cubes and duck cubes.
