UGC: Reddit
Objective - Creating buzz
Teaser
Objective - Leveraging on the scene where Tamraj Kilvish is putting on his signature cloak, getting ready for something to build intrigue.
Objective - Leveraging on the scene where Tamraj Kilvish is putting on his signature cloak, getting ready for something to build intrigue.
Trailer Drop
Objective - Releasing the trailer.
Objective - Releasing the trailer.
Shaktimaan Super Fan Quiz
Objective – Leveraging Shaktimaan’s fan base.
Objective – Leveraging Shaktimaan’s fan base.
Character Introductions
Objective - To give people a peek into every character.
Recapping Shaktimaan
Objective - To remind people about Shaktimaan.
Objective - To remind people about Shaktimaan.
In the News
Objective - Pre-launch.
In the News 2
Objective - Launch
Instagram Story
WhatsApp Chat
Cadbury
Objective - Brand Partnership.
Shaktimaan x Tekken
Objective - Brand Partnership.
Google
Objective - Brand Partnership.
Google Doodle
Objective - Enliven Google India’s homepage and also serve as a reminder for the just launched movie.
AV Piece
Objective - A piece that keeps the conversation going on social.
Reeling It In x Tinder
Objective - Leveraging the fanbase of talent
Thirst Tweets
Objective - Leveraging UGC
Campaign Must-Haves
Presentation - Leaked Auditions, GIFs, Meme marketing, Stickers, Fan art, Snapchat Filter
Snapchat Filter
Objective - Introduce Gen Z to the world of Shaktimaan