The Brief

The task was to create a business based on a disruptive idea, which we believe would have potential to be launched in the market. We needed to developed a business idea, analysis, strategies and promotion of the idea.

 

Solution

We found an opportunity for improvement within the travel sector. Those who like to travel, have experienced the clichés and points of pain related to travel. It is often complicated to book a trip overseas, and most information from travel agents is one-way communication and inflexible packages. The solution was a travel provider where you register a profile and where you can book a highly customised, holistic and flexible travel experience. Wanderlust is for young Australians who are travelling to Europe. The design is unique and personal using watercolour illustrations and duo tone imagery which will stand out from competitors