This was one of the D&AD briefs that I did at uni—redesigning the graphics, fragrance and point of sale for Batiste Dry Shampoo. Aim was to make the dry shampoo hair spray can appropriate and appealing to their target market of females aged between16-40yrs old. I made the packaging more sophisticated than the original and used watercolour pencils and photoshop to create the illustrations. The four new fragrances I came up with are blossom, dandelion, diamonds and feather. They all represent a different hair type to show that the brand and product can be for anyone and everyone.

Point of Sale insitune at a hair store

website with blurb about each fragrance