Twenty English School | Let's Play
Twenty's visual identity is inspired by video game joysticks. The universal language of basic forms creates a meaning that anyone can learn that action quickly. Associating gamification gives a sense of reward when passing the stage, of something that is accessible and fun. This production of meaning goes against the school's positioning: '' Get out of the traditional, speak English in 20 months. '' This identity sells a fast, fun, accessible course that will reward the user in thin, l with a better life .
Let's Play identity is light and dedicated to digital. It is easily adaptable to any format and facilitates the creation of any type of content. This makes it possible to track opportunities that come up on the network quickly.
. Minimalism and high contrast
. Iconography in universal basic forms
. Color variation
. Large line spacing
. Natural photos, gifs and memes
. System Typography (Roboto Sans Serif)
To generate engagement and interaction is to create business opportunities. The humorous language of memes is one of the best ways to achieve this and compete with a sea of content that exists on the networks in addition to the commercial. In addition, it is a tool to disguise more aggressive messages to generate a sense of need in the student that he needs to speak English. In addition, this type of content fluctuates in the hype and takes the moment to expand its reach.
A Minimalist website
The website interface was designed to facilitate access only to business information and focusing on converting leads.