The client is developing an educational product that teaches children to read and write using magnetic letters with whiteboard backings. Children can practice writing by tracing the letter cutouts with a dry-erase marker. She requested a simple logo involving the name of the product, "TraceAbles," and a dry-erase marker. I used the font "Report" because of it's playfulness and readability. I also gave the letters a slightly jumbled look; I wanted the logo to be reminiscent of the product itself.
I also provided the client with single-color versions of the logo, as well as the marker icon on its own.