An up and coming DJ in the Pacific Northwest music scene, Atria presented me with the design challenge of a powerful and edgy identity design for his bass-pounding underground name. 

Our starting point inspiration was The Incredibles logo, with its grandiose lettering and intensely colorful background gradient. He had a vision ready to run with, so we dove right in—the client's first sketch gave us a great reference for our typeface exploration.

This was a new style of branding for me, but I had a ton of fun working on this one and watching it come alive with color. Be loud, be proud. A great way to succeed as a DJ.