Creating a modern ad for a thrifted vintage product
In November 2020, I came accross an eye flashing lil compact film camera,
the Konica Pop, the yellow one. (coolest one)
Completely fell in love with its design, its vibrancy and instlantly bought it, because I knew a little bit about that camera.
For 50$ in 1982, you could buy one of the 8 different colorways. The Konica Pop was quite popular during the eighties, although the overall specs of this compact are quite shitty to be honest, even for 1980's standards.
But hey ! So cute! ^o^
Today, the Khaki green and the pink one are the rarest, the others are still quite common in flea markets.
If you have the khaki or the pink one, I could be in for a kidney swap, just FYI.
In January I looked at my shelf and saw it, accumulating dust and felt like I needed to create something for this cool little camera, and it was the perfect opportunity to create one of my first well-managed personal project.
I used Daniel Danielsson (yeah that's his real name) excellent course, "The Process Of Motion" to apply his project management techniques and creative thinking tips in my personnal workflow, so I could absorb those better and apply them later on in my future freelance projects.
References and clay render
Breakdown and Stills