Duquesne University

ADPR 511 - Interactive Media Marketing

Assignment: Advergame Workshop - Throughout the semester we created different marketing strategies for a local donut shop, Peace Love & Little Donuts. The final strategy was to create a game. This game was to engage customers in a fun and creative way that provided entertainment through PL&LD's brand.   

Final step - Advergame Prototype:

- This low fidelity prototype was created for usability testing. 

- Subject was directed, via task script, as to what task they were to perform (some of these tasks included mistakes to show how the app would react when the wrong selection was made)

- This was done to find how a subject reacted to simple direction without guidance on the app. (for example, blurbs popping up indicating where to start)

https://xd.adobe.com/view/c0b19aa8-411b-4a9a-a9ef-a5cc0dbe3998-95e2/screen/c72c9a1e-a8cf-4568-8030-535f83623961