Digital Art commission for Pa'l Norte Virtual (2021), the first online festival in America.
Music and entertainment evolve. Pa’l Norte brings a new way to experience music and visuals within their first virtual festival in America.
The purpose for the graphic concept in the promotional poster was to convey an evolutionary rebirth. A journey guided by a character, a galactic monument who inspires us safeness in a new space, creating a momentum of fantastic experiences. The character — Lioness Gala — was inspired by some 1980s and 1990s animated series, movies, songs, and bands, such as Daft Punk, Silver Hawks, Tron, and ThunderCats.
Client: Tecate Pa'l Norte / Apodaca Group
Branding & Campaign by Tridente Brand Firm